Bus Shelter<\/title>\n <style>\n .title {\n font-family: \"Avenir\", sans-serif;\n color: #3c5227;\n font-size: 48px; \/* \u6807\u9898\u7a0d\u5927 *\/\n font-weight: 600;\n }\n <\/style>\n<\/head>\n<body>\n <div class=\"title\">Bus Shelter<\/div>\n<\/body>\n<\/html>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"1024\" data-id=\"489\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133759_211-703x1024.jpg\" alt=\"\" class=\"wp-image-489\" style=\"width:317px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133759_211-703x1024.jpg 703w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133759_211-206x300.jpg 206w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133759_211-768x1119.jpg 768w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133759_211.jpg 988w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" data-id=\"490\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133804_664-740x1024.jpg\" alt=\"\" class=\"wp-image-490\" style=\"width:317px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133804_664-740x1024.jpg 740w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133804_664-217x300.jpg 217w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133804_664-768x1063.jpg 768w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133804_664.jpg 1040w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-custom-color-7-background-color has-background wp-block-paragraph\">To Summer has opened its first physical store in the United States, drawing inspiration from the tranquility and elegance of traditional Chinese gardens. Soft green plants and serene air blend together, creating a distant yet familiar space.<br><br>The memories of summer, through the bedroom fragrance products of To Summer, invite people to slow down and experience a different pace of life.<br><br>At the moment between parting and arrival, the fragrance meets the garden.<\/p>\n\n\n\n<div style=\"font-family: Avenir, sans-serif; color: #3c5227; font-size: 48px; font-weight: 600;\">\n Billboard\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/IMG_5776-1024x304.jpg\" alt=\"\" class=\"wp-image-519\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/IMG_5776-1024x304.jpg 1024w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/IMG_5776-300x89.jpg 300w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/IMG_5776-768x228.jpg 768w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/IMG_5776.jpg 1265w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We spend our lives learning to perform.<br>Nude is the pause where you stop pretending.<br>It holds the raw honesty of what lies beneath.<br>This is essence, in its most unguarded form.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"font-family: Avenir, sans-serif; color: #3c5227; font-size: 48px; font-weight: 600;\">\n Email Newsletter\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"1024\" data-id=\"481\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.22-491x1024.png\" alt=\"\" class=\"wp-image-481\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.22-491x1024.png 491w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.22-144x300.png 144w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.22.png 496w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"760\" data-id=\"482\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.33.png\" alt=\"\" class=\"wp-image-482\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.33.png 484w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.33-191x300.png 191w\" sizes=\"auto, (max-width: 484px) 100vw, 484px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"279\" height=\"1024\" data-id=\"479\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/To-Summer-Email-279x1024.png\" alt=\"\" class=\"wp-image-479\" style=\"width:86px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/To-Summer-Email-279x1024.png 279w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/To-Summer-Email-82x300.png 82w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/To-Summer-Email-419x1536.png 419w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/To-Summer-Email.png 600w\" sizes=\"auto, (max-width: 279px) 100vw, 279px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-custom-color-7-background-color has-background wp-block-paragraph\"><strong>We wanted this to be more than just an announcement.<\/strong><br>As <em>To Summer<\/em> arrives in the U.S. for the first time, we see this as a moment to invite people into our world and experience scent in a more intuitive way. Together with Chagee, we bring fragrance and tea into the same space, where memories, textures, and emotions begin to unfold before they are even named.<\/p>\n\n\n\n<div style=\"font-family: Avenir, sans-serif; color: #3c5227; font-size: 48px; font-weight: 600;\">\n Instagram\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>To Summer <\/em>leverages the TikTok material swap trend to transform product textures through AI, making scent more tangible while introducing a playful and creative way to engage with the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram is a platform mainly targeted at young users, with the proportion of people aged 18 to 34 reaching 60-65%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To Summer has the opportunity to evolve from a mature brand image into a more creative and interactive presence through AI-driven content.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"1024\" data-id=\"470\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5626-555x1024.jpg\" alt=\"\" class=\"wp-image-470\" style=\"width:302px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5626-555x1024.jpg 555w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5626-163x300.jpg 163w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5626-768x1417.jpg 768w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5626-832x1536.jpg 832w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5626.jpg 1002w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"1024\" data-id=\"471\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5627-559x1024.jpg\" alt=\"\" class=\"wp-image-471\" style=\"width:407px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5627-559x1024.jpg 559w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5627-164x300.jpg 164w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5627.jpg 751w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"1024\" data-id=\"473\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5628-562x1024.jpg\" alt=\"\" class=\"wp-image-473\" style=\"width:303px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5628-562x1024.jpg 562w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5628-165x300.jpg 165w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5628.jpg 750w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"1024\" data-id=\"474\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5629-561x1024.jpg\" alt=\"\" class=\"wp-image-474\" style=\"width:308px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5629-561x1024.jpg 561w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5629-164x300.jpg 164w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5629.jpg 755w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ruowenh.annenbergprhosting.com\/?page_id=492\">AI Announcement<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To view explanations regarding all AI usage, please click this button to navigate to the webpage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before a scent is named, it is already felt. To Summer believes that fragrance is more than a smell. The naming of each fragrance will bring to life a story. A familiar trace of honeysuckle in the summer air, the warmth of herbal notes lingering in a childhood home, the freshness of watermelon on a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-429","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=429"}],"version-history":[{"count":16,"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/429\/revisions"}],"predecessor-version":[{"id":521,"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/429\/revisions\/521"}],"wp:attachment":[{"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":429,"date":"2026-04-17T23:06:24","date_gmt":"2026-04-17T23:06:24","guid":{"rendered":"https:\/\/ruowenh.annenbergprhosting.com\/?page_id=429"},"modified":"2026-05-06T06:52:42","modified_gmt":"2026-05-06T06:52:42","slug":"to-summer-ads","status":"publish","type":"page","link":"https:\/\/ruowenh.annenbergprhosting.com\/?page_id=429","title":{"rendered":"Feel Before You Smell"},"content":{"rendered":"\n

Before a scent is named, it is already felt.<\/strong><\/p>\n\n\n\n

To Summer <\/em>believes that fragrance is more than a smell.<\/p>\n\n\n\n

The naming of each fragrance will bring to life a story.<\/p>\n\n\n\n

A familiar trace of honeysuckle in the summer air, the warmth of herbal notes lingering in a childhood home, the freshness of watermelon on a quiet afternoon These are memories that stay with us over time.<\/p>\n\n\n\n\n\n\n \n Bus Shelter<\/title>\n <style>\n .title {\n font-family: \"Avenir\", sans-serif;\n color: #3c5227;\n font-size: 48px; \/* \u6807\u9898\u7a0d\u5927 *\/\n font-weight: 600;\n }\n <\/style>\n<\/head>\n<body>\n <div class=\"title\">Bus Shelter<\/div>\n<\/body>\n<\/html>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"1024\" data-id=\"489\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133759_211-703x1024.jpg\" alt=\"\" class=\"wp-image-489\" style=\"width:317px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133759_211-703x1024.jpg 703w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133759_211-206x300.jpg 206w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133759_211-768x1119.jpg 768w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133759_211.jpg 988w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" data-id=\"490\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133804_664-740x1024.jpg\" alt=\"\" class=\"wp-image-490\" style=\"width:317px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133804_664-740x1024.jpg 740w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133804_664-217x300.jpg 217w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133804_664-768x1063.jpg 768w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/\u5fae\u4fe1\u56fe\u7247_2026-05-01_133804_664.jpg 1040w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-custom-color-7-background-color has-background wp-block-paragraph\">To Summer has opened its first physical store in the United States, drawing inspiration from the tranquility and elegance of traditional Chinese gardens. Soft green plants and serene air blend together, creating a distant yet familiar space.<br><br>The memories of summer, through the bedroom fragrance products of To Summer, invite people to slow down and experience a different pace of life.<br><br>At the moment between parting and arrival, the fragrance meets the garden.<\/p>\n\n\n\n<div style=\"font-family: Avenir, sans-serif; color: #3c5227; font-size: 48px; font-weight: 600;\">\n Billboard\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/IMG_5776-1024x304.jpg\" alt=\"\" class=\"wp-image-519\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/IMG_5776-1024x304.jpg 1024w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/IMG_5776-300x89.jpg 300w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/IMG_5776-768x228.jpg 768w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/05\/IMG_5776.jpg 1265w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We spend our lives learning to perform.<br>Nude is the pause where you stop pretending.<br>It holds the raw honesty of what lies beneath.<br>This is essence, in its most unguarded form.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"font-family: Avenir, sans-serif; color: #3c5227; font-size: 48px; font-weight: 600;\">\n Email Newsletter\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"1024\" data-id=\"481\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.22-491x1024.png\" alt=\"\" class=\"wp-image-481\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.22-491x1024.png 491w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.22-144x300.png 144w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.22.png 496w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"760\" data-id=\"482\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.33.png\" alt=\"\" class=\"wp-image-482\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.33.png 484w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/\u622a\u5c4f2026-04-28-\u4e0b\u53484.30.33-191x300.png 191w\" sizes=\"auto, (max-width: 484px) 100vw, 484px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"279\" height=\"1024\" data-id=\"479\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/To-Summer-Email-279x1024.png\" alt=\"\" class=\"wp-image-479\" style=\"width:86px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/To-Summer-Email-279x1024.png 279w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/To-Summer-Email-82x300.png 82w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/To-Summer-Email-419x1536.png 419w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/To-Summer-Email.png 600w\" sizes=\"auto, (max-width: 279px) 100vw, 279px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-custom-color-7-background-color has-background wp-block-paragraph\"><strong>We wanted this to be more than just an announcement.<\/strong><br>As <em>To Summer<\/em> arrives in the U.S. for the first time, we see this as a moment to invite people into our world and experience scent in a more intuitive way. Together with Chagee, we bring fragrance and tea into the same space, where memories, textures, and emotions begin to unfold before they are even named.<\/p>\n\n\n\n<div style=\"font-family: Avenir, sans-serif; color: #3c5227; font-size: 48px; font-weight: 600;\">\n Instagram\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>To Summer <\/em>leverages the TikTok material swap trend to transform product textures through AI, making scent more tangible while introducing a playful and creative way to engage with the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram is a platform mainly targeted at young users, with the proportion of people aged 18 to 34 reaching 60-65%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To Summer has the opportunity to evolve from a mature brand image into a more creative and interactive presence through AI-driven content.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"1024\" data-id=\"470\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5626-555x1024.jpg\" alt=\"\" class=\"wp-image-470\" style=\"width:302px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5626-555x1024.jpg 555w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5626-163x300.jpg 163w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5626-768x1417.jpg 768w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5626-832x1536.jpg 832w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5626.jpg 1002w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"1024\" data-id=\"471\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5627-559x1024.jpg\" alt=\"\" class=\"wp-image-471\" style=\"width:407px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5627-559x1024.jpg 559w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5627-164x300.jpg 164w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5627.jpg 751w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"1024\" data-id=\"473\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5628-562x1024.jpg\" alt=\"\" class=\"wp-image-473\" style=\"width:303px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5628-562x1024.jpg 562w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5628-165x300.jpg 165w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5628.jpg 750w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"1024\" data-id=\"474\" src=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5629-561x1024.jpg\" alt=\"\" class=\"wp-image-474\" style=\"width:308px;height:auto\" srcset=\"https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5629-561x1024.jpg 561w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5629-164x300.jpg 164w, https:\/\/ruowenh.annenbergprhosting.com\/wp-content\/uploads\/2026\/04\/IMG_5629.jpg 755w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ruowenh.annenbergprhosting.com\/?page_id=492\">AI Announcement<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To view explanations regarding all AI usage, please click this button to navigate to the webpage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before a scent is named, it is already felt. To Summer believes that fragrance is more than a smell. The naming of each fragrance will bring to life a story. A familiar trace of honeysuckle in the summer air, the warmth of herbal notes lingering in a childhood home, the freshness of watermelon on a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-429","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=429"}],"version-history":[{"count":16,"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/429\/revisions"}],"predecessor-version":[{"id":521,"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/429\/revisions\/521"}],"wp:attachment":[{"href":"https:\/\/ruowenh.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}