Disclaimer: This page is a student class project created for PR 524. am not afliated with Walmart, and all brand materials are used for educational purposes only.
Draw Like You Used To
Drawing was simply a way to express, to imagine, to play. As life moves forward, that instinct begins to fade. Schedules replace sketchbooks, and creativity becomes something distant.
“Draw Like You Used To” invites you to reconnect with that lost instinct, bringing creativity back into everyday life with Canva.
It speaks to a generation of young professionals whose creative energy is gradually worn down by routine and structure. This campaign encourage them to create again, even in the simplest forms, with the same mindset they once had. Just focused on the joy of the process, not the perfection of the result.
Bus Shelter and Billboard
The bus shelter ad features a child’s drawing, using simple colors and lines to tell a story. It reminds passersby that creativity does not require perfection, and that even the simplest forms of expression can be meaningful.
By contrasting this raw visual style, the ad challenges perfectionism and encourages people to create freely again, bringing a sense of playfulness into the everyday urban environment.
The billboard depicts a child’s vision of a hair salon, converting a common commercial environment into something unique and unexpected. Unlike standard commercials, the fun visual approach grabs viewers’ attention and inspires them to explore everyday spaces through a more creative lens.
The advertisement, which will be displayed in high-traffic places such as retail malls or roadside billboards, is intended to stand out while urging people to reconnect with their creativity. It emphasizes the idea that even in the most mundane situations, creativity has the power to transform our perception of the world.
This series of ads explores creativity across different aspects of life, including work, daily living, travel, and commercial spaces. With Canva, creativity becomes something that can exist anytime, anywhere.
“You used to create without thinking” aims to drive awareness by reminding viewers of their natural, instinctive creativity in childhood. By evoking a sense of nostalgia, it encourages audiences to reflect on how their creative habits have changed over time and reconnect with a more intuitive way of creating.
“Work / Life Balance Between” designed to spark consideration by highlighting how creativity is often overlooked in the balance between work and daily life. It encourages viewers to recognize the absence of creative expression in their routines and consider reintroducing it into their everyday lives.
“Confession of Graduation Season” is the language of the Jacaranda flower.
This ads combining plant education with a meaningful life milestone, the ad builds an emotional connection with the audience. Many people are unfamiliar with the jacaranda tree and frequently confuse its purple petals with wisteria, although April commemorates both its blossoming season and the start of graduation.
“April Specialist” tries to increase engagement by showcasing creativity in an unexpected, daily environment. By changing a plain menu into a playful and visually appealing design, viewers are encouraged to understand how easy it is to incorporate creativity into daily life using platforms like Canva.