Before a scent is named, it is already felt.

To Summer believes that fragrance is more than a smell.

The naming of each fragrance will bring to life a story.

A familiar trace of honeysuckle in the summer air, the warmth of herbal notes lingering in a childhood home, the freshness of watermelon on a quiet afternoon These are memories that stay with us over time.

To Summer has opened its first physical store in the United States, drawing inspiration from the tranquility and elegance of traditional Chinese gardens. Soft green plants and serene air blend together, creating a distant yet familiar space.

The memories of summer, through the bedroom fragrance products of To Summer, invite people to slow down and experience a different pace of life.

At the moment between parting and arrival, the fragrance meets the garden.

We spend our lives learning to perform.
Nude is the pause where you stop pretending.
It holds the raw honesty of what lies beneath.
This is essence, in its most unguarded form.

We wanted this to be more than just an announcement.
As To Summer arrives in the U.S. for the first time, we see this as a moment to invite people into our world and experience scent in a more intuitive way. Together with Chagee, we bring fragrance and tea into the same space, where memories, textures, and emotions begin to unfold before they are even named.

To Summer leverages the TikTok material swap trend to transform product textures through AI, making scent more tangible while introducing a playful and creative way to engage with the brand.

Instagram is a platform mainly targeted at young users, with the proportion of people aged 18 to 34 reaching 60-65%.

To Summer has the opportunity to evolve from a mature brand image into a more creative and interactive presence through AI-driven content.

To view explanations regarding all AI usage, please click this button to navigate to the webpage.